Chapter 3 and 4

In this chapter,i have got knowledged on how the organization create a strategic initiative for implementing competitive advantages..
By using five basic components of supplier chain management such supply chain strategy, partner, operation and logistics.The most important thing here is effective and efficient SCM system can able an organization to decrease the power of its buyers and increase its own supplier power. Besides that, it also will increase switching costs to reduce the threat of substitute products or services, create entry barriers thereby reducing the threat of new entrants, then increase efficiencies while seeking a competitive advantage through cost leadership.CRM also can enable an organization to identify types of customers, design individual customer marketing campaigns, treat each customer as an individual and understand customer buying behaviors. Same goes to BPR, and ERP.
For chapter four, it is about measuring the success of strategic initiatives. It have key performance indicator(KPI) which means it measures that are tied to business drivers, then saying bout metrics that are detailed measures that feed KPI's. Efficiency IT metric measures the performance of the IT system itself including throughput, speed, and availability, then effectiveness IT metric measures the impact IT business process and activities including customer satisfaction, conversion rates, and sell-through increases. They have used metrics for measuring and managing strategic initiatives include website metrics, SCM metrics, CRM metrics, BPR metrics and also BPR metrics.Many more that I have learned in this two chapter.